Here are a few ideas which can help you get the publicity you need. Some are easy, and can be done at no cost. Others involve a little more commitment in time, money, and person-hours. Any of them are better than doing nothing.

Pre-Promotion: Give Yourself An Identity
If you're going to promote, it is a good idea to have something to promote. Take a tip from the commercial world, and line up a few basic resources. They can be revised or updated as time goes buy, but getting them in place early can allow you to leverage them as you go along.

• A Logo - Everyone has one and so should you. When designing it, make sure that you consider all the uses it may be put to, including newsletter printing, your web site, business cards, t-shirts, sweat shirts, polo shirts, flyers, banners, etc. If it is too complex, it can get lost when you make it small, on a business card for example. If it has too many colors, it can cost you a fortune to have it properly reproduced on a business card or an embroidered shirt. Also, make sure that you do not use the Apple logo or any other Apple trademarked image or design. If you are proud of your organization, you'll want to make it your own, with your own, unique logo.
  
  
• A Tag Line - You might be the largest Macintosh User Group in Alabama. Or the oldest Macintosh User Group in Hawaii. Or the only Macintosh User Group in Antarctica. Whatever it is, a tag line can help establish your identity by being descriptive, outspoken, or fun.

Pre-Promotion: Your Web Site
Once you start promoting, you need to have somewhere to send people for more information. Your web site is the perfect place! You should already have one, and it doesn't cost you a cent more to have it serve as the central place for answers to all questions about your group. Visit our MUG Web Site Tips section to get some ideas!

T-Shirts, Sweatshirts, Polo Shirts
This is a no-brainer. People will walk around with your logo on their chest or back. Why wouldn't you have these made and get them into the hands of your members?

A couple tips: strongly consider spending just a little extra money and get a good silkscreen or embroidering job. It looks better, is truer to the original, and lasts longer. And buy a good brand of t-shirt and sweatshirt that won't fall apart after the first washing.

While t-shirts are fairly inexpensive and easier to produce, polo shirts with your logo provide a more polished, dressier appearance, especially for officers or at public functions. And they really don't cost that much more. If you work with a smaller or local organization, you will be buying the shirts slightly above wholesale, rather than what you would pay in the department stores. Outer Banks, UltraClub and Lee are especially good values for the money. And they offer a variety of styles and colors to fit your needs.

Community Projects
Have your group officers or members participate, as a group, in community projects where visibility is high. Having them wear their t-shirts, sweatshirts or polo shirts will gain you publicity and community recognition.

Perfect opportunities for this kind of activity include local public TV fund raisers and The American Cancer Society's Relay For Life events. Your group not only gets the publicity and recognition, but also contributes to a worthy cause in your community.

Press Releases
Unless you're having a significant event or guest, don't send press releases about every meeting to the newspapers, radio or TV stations in your area. They will start to dismiss them on a pro forma basis, even when you do have something they should look at.

But there are lots of other channels where press releases of an informal nature can be sent or posted.

• Local newsgroups. Many cities and geographic areas now have at least one newsgroup dedicated to their area. This is a perfect place to reach computer-savvy individuals.
• Local shopper-type newspapers. These publications are always looking for local content, and your regular meetings fit right in.
• Cable TV Public Calendars. Many cable systems provide a community calendar or bulletin board which accept not-for-profit announcements for free or a very nominal fee. See what's available in your area!
• Community Calendars. This will seem to contradict the warning above, but if a local paper, TV or radio station has a community calendar section, submit your regular meetings to it, not as press releases, but as submissions specifically for that section. They will get treated appropriately, and you won't damage your credibility for future "real" press releases.

One Page Flyers/Brochures
Create a one-page flyer or brochure about your group, being sure to include who, what, where, when and why, and then deliver them to some of the common Mac strongholds, such as:

• Schools (seek out those in charge of the computer labs, especially if they are Mac labs)
• Printing operations - both commercial and consumer-oriented shops have Mac people somewhere in their organization.
• Video production shops - possibly a bit harder to locate, but when you do, you tend to find a den of Mac enthusiasts.
• TV stations - the same reason.
• Newspapers - There is an extremely strong Mac presence in that industry.
• Any and all graphic designers, from the one-man shop working out of a home office to the larger operations.
• Any office supply super store (OfficeMax, Staples, etc.). We know, don't sell Macs, but they sell stuff Mac people need - paper, toner refills, etc.