The MUG Bookshelf

Want to know more? Need places for fresh ideas? You can always surf the sites of other MUGs, but sometimes you need to reach beyond the MUG community. Yes, most of these are business-oriented, and not about MUGs. That's exactly the point. You can get ideas from a variety of places, and if you're not exploring, then you are missing some of the best resources!

This magazine and web site are excellent places to read about companies who are up-and-coming, on the cutting edge...who are not always Mac users, but are definitely "thinking different."

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All of the books by Tom Peters are chock full of great ideas which can be applied to user group activities. Be sure to check out:

• The Professional Service Firm 50 Or, Fifty Ways to Transform Your 'Department' Into a Professional Service Firm Whose Trademarks Are Passion and Innovation
  
  
• The Project 50 (Reinventing Work):
  Fifty Ways to Transform Every "Task" into a Project That Matters!

And, of course, no list of this kind would be complete without the works of the original raging thunderlizard evangelist himself, Guy Kawasaki:

• Rules for Revolutionaries : The Capitalist Manifesto for Creating and Marketing New Products and Services
  
  
• The Art of the Start

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